What are some myths about SEO?
What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc).
That’s a fun question, because there are a lot of SEO myths. So one of the biggest that we always gear is, if you buy ads, you’ll rank higher on Google. And then there’s an opposing conspiracy theory, which is, if you don’t buy ads, you’ll rank better on Google. And we sort of feel like we should get those two conspiracy camps together, and let then fight it all out. And then whoever emerges from one room – we can just debunk that one conspiracy theory. There’s a related conspiracy theory, or myth, which is Google makes its changes to try to drive people to by ads. And having worked in the search-quality group, here’s the mental model you need to understand why Google does what it does in the search results. Google want to return really good search results to users, so that they’re happy, so that they’ll keep coming back. That’s basically it.
And so if we give them a good experience on one search, they’ll think about using us the next time they have an information need. And then, along the way, if somebody clicks on ads, that’s great, but we’re not going to make an algorithmic change to try to drive people to buy ads. If you buy ads, it’s not going to algorithmically help your ranking in any way. And likewise, it’s not going to hurt your ranking if you buy ads. So those are some of biggest SEO myths that we continue to see repeated over and over again. There other one is thinking about the various black-hat forums and webmaster discussion boards, never be afraid to think for yourself, right?
It’s often the case that see people get into kind of a group think, and they decide, now we know that submitting our articles to these article directories is going to be the best way to rank number one. And the six months later, it’ll be like guest blogging. If you’re guest blogging, you’re going to go up to number one. And then a few months before that – oh, link wheels. You’ve got to have link wheels of you’re going to rank number one. And if you think about it, if somebody had a foolproof way to make money online, they would probably use that way to make money, rather than packaging it up into an e-book and selling it to people, or patching it up into a tool, and selling that to people. And so the idea that you’re going to be able to buy some software package and solve every single problem you’ve ever had, is probably a little bit of a bad idea.
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